Brand Guidelines / Foundation
The winding story of Djäkne Startup Studio
Djäkne Startup Studio just happened. In the early days of 2000, two guys bought a company that was teetering on the edge of bankruptcy. They had a boyish vision of using digital methods to provide sports enthusiasts with information about their favorite sports. Unfortunately the market wasn’t ready. The road became very bumpy. But one thing led to the other, and soon the team made some progress and found a group of young developers, hungry to conquer the world.
While the first company evolved at a slow pace, the new group explored the wonderful world of programming, slept on the couch, launched experimental projects and was suddenly struck by the fact – technology could really make a difference in people’s lives.
The team was hooked, and a new era began. New tech projects were started, existing ones accelerated and new entrepreneurs joined the group with their tech projects. Still no one knew that this was what a startup studio is doing. They called it a lab and invested all their time in helping businesses grow. No homepage and no logotype. Just a lot of enthusiasm and energy.
In 2011, someone realized the fact – we are a startup studio, so why not let the name reflect what we are doing? Djäkne Startup Studio saw the light of day. At the same time the group moved into Djäknegatan 9 in Malmö and designed the place to reflect the culture. More people, primarily within tech, came on board as partners (we don’t like hierarchy). Today not much has changed. We are still tech nerds, still enthusiastic and still very curious about the future.